Incident Messaging During Uncertainty

Discover insights on incident messaging during uncertainty as we discuss communication and media releases in ongoing incidents on the latest episode of WFCA’s Fire Headlines Podcast.

In this episode of Fire Headlines, host Samantha Didion and Chief Bob Horton delve into the critical issue of handling messaging and media releases during an ongoing incident. Last week, Bob raised a provocative question on this topic, prompting us to dedicate an entire episode to exploring the complexities and strategies involved in effective communication during a crisis.

Balancing Information Accuracy and Timeliness

During a disaster, fire service professionals often have to communicate under conditions of uncertainty. Chief Horton discussed deciding how much information to release when the situation is still unfolding and the available data is incomplete. He contrasted an ideal scenario, where fire services have perfect information about fire movement, threatened homes, and evacuation routes, with the more common reality of imperfect information. This reality often involves probabilities and shifting variables that complicate the communication process. Horton’s insights highlight the need for adaptability and precision in crisis communication.

Call to Action

We encourage our listeners to weigh in on this topic. How do you think fire services should handle messaging during incidents? Share your thoughts and experiences with us. Discussion on this topic is invaluable in shaping how the fire service approaches these critical communication challenges.

You can email Fire Headlines at [email protected].

Sign up for the Daily Dispatch to get the FREE daily newsletter of articles like these in your area, as well as industry developments and trends, at www.dailydispatch.com.